Billiard Factory Brand Kit
Est. 1975 · Family-owned

America's
game room.The room a family gathers in.

Enter the brand House of brands

Fifty years · eleven showrooms · nine categories · made, curated, and sold under one roof.

A Billiard Factory showroom at golden hour — green channel letters over the entrance as customers walk in
Since 1975

The showroom · the brand's biggest canvas

01
The Brand

03
Colour

Heritage green, earned accent.

Every value carries hex, RGB, CMYK, and its nearest Pantone solid coated for screen, print, and the sign shop. Click any swatch to copy its hex.

Tip: click any swatch to enlarge it and copy its values.

The 60 · 30 · 7 · 3 proportion law
The campaign accent · how a flight may dress

Materials · the colour off-screen

Accessibility · the contrast matrix

04
Typography

Three voices, one page.

Helvetica Neue carries headlines and UI; Vollkorn carries story and pull quotes; Fragment Mono carries data, specs, and labels.

Display & UI · Helvetica Neue

Aa Bb Cc

Editorial · Vollkorn

Aa Bb Cc

Data & Specs · Fragment Mono

Aa Bb Cc

Licensing & fallbacks · so decks stop freelancing
05
Grid, Icons & Data

The invisible architecture.

The rules under the rules: how pages align, how icons are drawn, and how a Billiard Factory chart looks before a single number goes in.

Web grid

Print grid

Spacing · the 4/8 ladder

Radius & rules

Iconography · drawn from the mark

Data visualization · the house chart

Categorical order

Sequential ramp

Chart typography

06
Motion

Decisive arrivals, soft landings.

Durations & easing

Video end card

Lower third · story safe zones

07
Voice & Tone

We sell the room, not the unit.

Rewrite the room · before / after
The messaging matrix · one voice, three rooms
Never use
Mechanics
    08
    Imagery & Art Direction

    Real rooms, real light.

    ✓ Do

      ✕ Don't

        The two registers · daylight and after dark

        09
        Applications

        The brand at street scale.

        Retail environment
        Fleet & people
        Templates
        10
        Campaigns

        The promo engine.

        How a campaign is built

        The format grid

        The promo laws
        Flight kits · the dated recipes

        11
        Social

        One post, one story, every day.

        The phase arc · every flight runs these four

        The lanes · what each one owes and may say

        Post & story · the mirror
        Post · 4:5
        Story · 9:16
        platform UI · 220px1080 × 1420 safeplatform UI · 280px
          Cadence · the run-sheet law
          12
          The Designer Program

          To the trade.

          The pitch — support first

            The treatment
            Reference trade post — TO THE TRADE eyebrow, Ink headline, footer band with the designers URL

            Vocabulary
              Touchpoints & proof
                13
                Brand Architecture

                We make it. We curate it. We sell it.

                Owned Brands · the manufacturing moat
                Sub-brand wordmarks · one endorsement

                Distribution Power · the brands we carry

                14
                The Range

                Everything the room needs.